The Rootist x Focus Art Fair

// Creative Leadership + Art Direction + Even Planning + Team Management + Execution //

When Rootist Haircare sponsored Focus Art Fair in May 2024 in Manhattan, NY, cLABS Studio, along with PR and the Rootist team, handled visual content creation, on-site setup & operation. Leading the event, I oversaw the planning, management, and execution. To reflect Rootist’s ethos and the fair’s sustainability theme, the brand collaborated with tapestry artist LOWA. (First video below)

To further spotlight the collaboration, I introduced Michelin-experienced Chef Kiki to create an artistic hors d’oeuvre concept, “Link Link,” for the VVIP event, which the concept and process was explained in this minimalistic, Chef’s Table-style documentary. The film played behind the serving booth, seamlessly blending art, sustainability, and culinary innovation. (Second video below)